Type: Vendors


Founded in 2007, Datalicious is a globally operating leader in full-service media attribution solutions and marketing technology. Since its beginnings as a marketing analytics consultancy, Datalicious has expanded through its growing product development and supporting services division.

Datalicious’ OptimaHub is a cross-channel cross-device marketing analytics platform that breaks down established data silos to give marketers a complete view of all touch points leading to a conversion, whilst providing enterprise grade flexibility and customisation. Datalicious’ professional services are included in the flat annual fee to ensure clients maximise the value they get from their technology investment. The platform provides user level data and drives cost-savings by replacing many marketing technology vendors with one enabling a single source of marketing truth.

Datalicious technology drives the marketing capabilities for some of the world’s largest and most innovative brands, including Telstra, News Corp, Expedia, Splunk, GE Money, Jetstar, Robert Half, Perpetual, Reckitt Benckiser, Gap, Lacoste, Lorna Jane, and many more

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Datalicious is part of the Veda Group.


Market Specialization

Contact Details

+ 61 - 289998580

Level 15/35 Clarence Street Sydney NSW 2000